Skip to main content

Marketing Expense Management & ROAS Optimization

Tracking daily advertising spend (Daily Spends) against closed orders is vital for e-commerce profitability and scale.

Daily Marketing Spends

1. Recording Daily Ad Spend (Marketing Daily Spends)​

Path: Finance ➔ Marketing Daily Spends (path /marketing-spends).

Recording steps:​

  1. Click + Record Daily Spend.
  2. Select Spend Date (e.g., today or yesterday).
  3. Select Ad Channel (Facebook Ads, TikTok Ads, Google Ads).
  4. Select Assigned Marketer or Campaign / Fanpage.
  5. Enter Actual Spend Amount from Ads Manager.
  6. Click Save Expense.

2. Marketing Analytics & Performance Metrics​

MetricMeaningFormulaBenchmark Target
CPLCost per phone number / leadTotal Ad Spend / Number of LeadsIndustry specific
CPSCost per closed orderTotal Ad Spend / Number of Closed Orders< 20% - 30% of sale price
ROASReturn on Ad SpendOrder Revenue / Total Ad Spend> 3.0 - 5.0
Ads / Revenue %Advertising budget percentage(Ad Spend / Revenue) * 100%Below 20%